By: Dana Simas, Assistant Director of Communications, CA DCSS
The theme for the 2018 Child Support Awareness Month campaign has been chosen! When the California Department of Child Support Services’ (CA DCSS) Office of Communication and Public Affairs (OCPA) issued a request to the local child support agencies for taglines and themes they’d like to see for this year’s campaign, we were thrilled with the massive response we received. In all, 18 counties submitted 57 potential taglines for this year’s campaign. It was incredibly difficult to narrow down to the top five, but the top five were chosen and a survey was sent out to gather votes for this year’s tagline. More than 700 votes were collected and the winning tagline, by a sheer 18 votes, is…..“They Don’t Need Perfect, They Just Need You.” The winning tagline was submitted by Bryanna Fornerod with San Diego Department of Child Support Services!
Thank you all for your participation. OCPA will be creating draft visual concepts for posters and video public service announcements as well as scripts for radio PSAs. The draft visuals are scheduled to be ready to share in early May, so stay tuned and keep reading the DCSS Today newsletter!